The Cal™

22. November 2013

Na bitte: „For 50 years „The Cal“™ has continued to mark the passing of time with images by the most highly acclaimed photographers of the moment – capturing and interpreting contemporary culture and often setting new trends.

The history of the Pirelli Calendar can be divided into three different eras:
– the first decade, from 1964 to ’74, which was followed by a break in publication (for
nine years) due to the world recession sparked by the Yom Kippur war and the oil
crisis;
– the second decade, from ’84 to ’94, which saw the Calendar being relaunched and
becoming progressively more successful;
– from 1994 to the present, spanning the turn of the millennium, during which time „The
Cal“™ has achieved cult status as a trailblazer.“

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